We don't just create content. We activate a market. Besser Urlauben connects reach, real destination knowledge and our own travel distribution to move the German-speaking market from inspiration towards a booking decision.
Featured film · SATA / AzoresChapters link to real productions across the funnel — destination, airline, hotel, social and travel trade.
Follower figures from live channels (Aug 2026). 2025 views are our own cross-channel figure.
Most campaigns stop at reach. Ours connect content with travel trade and booking.
Social and YouTube content that puts a destination, hotel or route in front of a genuinely travel-minded German audience.
Travel agents and expedients equipped with the product knowledge to recommend and sell — because we come from the trade ourselves.
Airline, hotel chain, destination and luxury hospitality — each produced for the German-speaking market. Play any film.
Airline · DestinationA cinematic trip report bringing a niche Atlantic destination and its flight product to a German audience — cabin, route and island together. The strongest single asset for airline-plus-tourism-board thinking.
Hotel chain · Travel TradeA hotel series produced both as consumer inspiration and as sales enablement for travel agents — including an on-camera interview with an Iberostar representative. Featured by fvw as insider content "for expedients, by an expedient."
Red Sea · Destination activationA dual-hotel production in Marsa Alam and Sharm El Sheikh, built to bring German guests to the Concorde brand — with a dedicated partner page connected to the booking engine.
Luxury hospitality · MarriottRoom categories, spa and cuisine reframed for the German-speaking market — plus a tailor-made content package delivered to the resort's own social team.
We produce the content, build the activation environment and connect it to distribution — a real destination, hotel or booking journey, not just a video.
A full destination site for the German market with a direct "book a flight" path via Condor — inspiration turned into a bookable journey.
Visit the live site →
A hotel environment that carries the campaign story straight into a "book now" and personal-consultation path on our own platform.
Visit the live page →We produce the content. We build the activation environment. We connect it to distribution.
A German-speaking audience that follows us specifically for travel — the moment before a destination or hotel is chosen.
For a board or an airline, the German travel trade is a multiplier. We speak its language — we run a travel agency ourselves.
Live channel figures, August 2026. Every number below is a public account you can open right now.
Short-form-driven reach (1.3M TikTok likes) backed by long-form depth on YouTube — the format German travellers use to decide.
Most media partners can only reach the end customer. We also reach and equip the German travel trade that turns interest into a sale.
Trade proof, not just claims: a channel on the expi.tv trade platform, a Condor webinar for ~150 agents, and content agencies already use — with the distribution to activate more, fast.
Our channel on expi.tv →
Trade webinar · Tobago × Condor
Through our own travel agency we work directly with premium long-haul travellers — giving us first-hand insight into the customers, expectations and decisions behind high-value leisure travel.
We understand the customer at the end of the funnel — because we serve them ourselves.
Approximate first-party figures from our own travel agency, 2025.
Reach matters. What happens next matters more. Selected Besser Urlauben campaigns have generated measurable enquiries, bookings and travel value.
Selected campaigns with measurable outcomes. Figures as reported by Besser Urlauben.
Not an influencer who started talking about travel. Someone who came from the travel trade and knows the industry from the inside.
Benjamin "Benny" Bindewald has been in tourism since 2005. He started behind the agency counter, became the in-house face of Thomas Cook / Neckermann as host of "Boarding mit Benny“, and today runs Besser Urlauben and his own travel agency.
"Produced content for / featured" reflects productions on our own channels. Formal partnership scope varies per brand.
How social-media reach turned into a physical travel agency.
Read article →Let's build something people don't just watch — but actually want to book.
