BESSER URLAUBENTravel Media · DACH Market

Travel media for the German-speaking market

We turn destinations into demand.

ContentAudienceTravel TradeDistributionBooking

We don't just create content. We activate a market. Besser Urlauben connects reach, real destination knowledge and our own travel distribution to move the German-speaking market from inspiration towards a booking decision.

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87K+Instagram followers 9M+YouTube views since 2019 B2C + B2Btraveller + travel trade owntravel agency since 2005in the travel industry

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Featured work

Featured film · SATA / AzoresBy clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.

Destination Airline Hotel Benny on location Social Travel Trade

Chapters link to real productions across the funnel — destination, airline, hotel, social and travel trade.

9.07MYouTube views since 2019

11,351plays for a typical Instagram Reel (median, last 12 months)

620+videos on our own YouTube channel

2005in the travel industry — trade, not just content

Public figures as of 26 October 2026. Typical values are medians, not best cases.

The difference

Most campaigns stop at reach. Ours connect content with travel trade and booking.

Content

Audience

Trust

▼

B2C · Traveller demand

Inspiration with millions of views a year

Social and YouTube content that puts a destination, hotel or route in front of a genuinely travel-minded German audience.

B2B · Travel trade activation

The people who sell the trip

Travel agents and expedients equipped with the product knowledge to recommend and sell — because we come from the trade ourselves.

▼

Demand

Bookingvia our own distribution

Selected work

A few productions that show the whole chain.

Destination, airline, hotel chain and luxury hospitality — each produced for the German-speaking market. Play any film.

Destination campaign · AdvertisingBy clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.

Barbados · Barbados Tourism Marketing Inc.

One production week, six months of visibility

Commissioned by Barbados Tourism Marketing Inc.: a production week on the island in September 2026, a moderated YouTube film, short videos over six months, a destination guide on besserurlauben.de with a booking path, a hotel video and a training video for travel agents.

1 weekproduction on the island

6 monthsshort-video roll-out

Advertising · commissioned by Barbados Tourism Marketing Inc. Live since 25 October 2026; results follow after 30 days.

Airline · DestinationBy clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.

SATA · Azores

An airline and its destination, in one story

A cinematic trip report bringing a niche Atlantic destination and its flight product to a German audience — cabin, route and island together. The strongest single asset for airline-plus-tourism-board thinking.

50,000+YouTube views

4.5hdirect from Frankfurt

Publicly verified · YouTube view counts as of 26 Oct 2026.

Hotel chain · Travel TradeBy clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.

Iberostar · Hotel series

Reach for travellers — knowledge for the trade

A hotel series produced both as consumer inspiration and as sales enablement for travel agents — including an on-camera interview with an Iberostar representative. Iberostar features Benny in its own trade series “For Travel Agents, By Travel Agents”.

21,882median views per hotel film (19 films)

17Iberostar properties filmed

Publicly verified · YouTube view counts as of 26 Oct 2026.

Red Sea · HotelsBy clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.

Concorde Hotels · Egypt (Red Sea)

Two Red Sea resorts for the German market

A dual-hotel production in Marsa Alam and Sharm El Sheikh for the German-speaking market: two hotel films and ten short videos.

2resorts filmed

16,586YouTube views, Moreen Beach film

Publicly verified · YouTube view counts as of 26 Oct 2026.

Luxury hospitality · MarriottBy clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.

The Westin Maldives · Marriott

Luxury, made understandable and bookable

Room categories, spa and cuisine explained for the German-speaking market — with a hotel page on besserurlauben.de that leads to booking and personal advice.

Marriottluxury brand

8,588YouTube views, main film

Publicly verified · YouTube view counts as of 26 Oct 2026.

Activation environments

Content doesn't stop at reach. We connect it to booking.

We produce the content, build the activation environment and connect it to distribution — a real destination, hotel or booking journey, not just a video.

Barbados destination guide on besserurlauben.de

Destination guide · Barbados (advertising)

besserurlauben.de/barbados

The campaign hub: film, beaches, regions map, excursions, best travel time, routes and FAQ — with a hotel and direct paths to advice and booking.

Visit the live page →

Destination website · Tobago Tourism Agency

visittobago.de

We built and run the technical platform behind visittobago.de, the Tobago Tourism Agency's site for the German market, with a direct path to Condor flights.

Visit the live site →

Hotel environment · Marriott / Westin

Hotel page connected to booking

A hotel environment that carries the film straight into a "book now" and personal-consultation path on our own platform.

Visit the live page →

We produce the content. We build the activation environment. We connect it to distribution.

B2C + B2B

Demand from travellers. Activation from the trade.

B2C · Traveller demand

We reach people planning a trip

A German-speaking audience that follows us specifically for travel — the moment before a destination or hotel is chosen.

Short-form first — TikTok, Instagram Reels, Facebook, YouTube Shorts
Long-form trust — full hotel tours and destination films on YouTube
Always-on — continuous presence, not a one-off burst

B2B · Travel trade

We reach the people who sell it

For a board or an airline, the German travel trade is a multiplier. We speak its language — we run a travel agency ourselves.

Agents & expedients — product knowledge for the counter
Destination education — training & webinar formats we can build with you
Own agency & distribution — our own travel agency at the end of the chain

Reach · Channels

A real community, not rented reach.

Public channel figures as of 26 October 2026. Every number below is a public account you can open right now. Followers overlap between platforms, so we don't add them up.

TikTok

99,158

followers · 1.3M likes

subscribers · 620+ videos

Open channel →

Real short-form content · YouTube Shorts, views as of 26 Oct 2026

By clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.21,083 views

By clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.15,061 views

By clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.10,805 views

By clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.8,283 views

A typical Instagram Reel reaches 11,351 plays (median of 162 Reels, last 12 months). A typical YouTube hotel tour has 9,018 views (median of 82 videos since 2020) — and keeps being found for years.

B2B · Travel Trade

We understand the trade — because we are the trade.

Most media partners can only reach the end customer. We also reach and equip the German travel trade that turns interest into a sale.

→A channel on expi.tv. We publish on expi.tv — the German travel-trade video platform used by agencies — not only to end consumers.
→Training content for agents. For Tobago we produced a video webinar for travel agents. Every destination campaign includes a training video for agents.
→Our own travel agency. The Besser Urlauben Travel Lounge in Wölfersheim (Bindewald GmbH) — we sit at the counter and know how a trip is actually sold.
→Content the trade already uses. Iberostar features Benny in its own trade series “For Travel Agents, By Travel Agents”; the founder ran for DRV president in 2025.

Trade proof, not just claims: a channel on the expi.tv trade platform, a video webinar for Tobago and Iberostar's own agent series featuring Benny — with our own distribution at the end of the chain.

Our channel on expi.tv →

Video webinar for agents · TobagoBy clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.

The system

Our advantage is the combination — not a single service.

Media

YouTube
Instagram
TikTok
Facebook
Short form + long form

Tourism

Destination experience
Hotels & resorts
Airlines
Tour operators
Real travel knowledge

Travel Trade

Travel agents
Expedients
Training
Destination education
Sales enablement

Distribution

Own travel sales
Booking engine
Distribution partners
Direct booking routes

Own travel agency

We don't just show trips — we sell them.

Through our own travel agency we advise and book travellers ourselves, from package holidays to high-value long-haul trips — first-hand insight into what customers expect before they book.

We understand the customer at the end of the funnel — because we serve them ourselves.

Travel Loungeour travel agency in Wölfersheim, since 2024

Booking enginepackage holidays from many tour operators

Personal & discreetHigh-touch travel planning

Why Benny

Not an influencer who started talking about travel. Someone who came from the travel trade and knows the industry from the inside.

Benjamin “Benny” Bindewald has been in tourism since 2005. He trained as a travel agent, sold trips in a Thomas Cook travel agency for six years and then hosted “Boarding mit Benny” for Neckermann Reisen on YouTube. Today he runs Besser Urlauben and his own travel agency, the Besser Urlauben Travel Lounge.

Trained travel professional 6 years in travel-agency sales Neckermann Reisen — “Boarding mit Benny” Own travel agency & distribution 2025 DRV presidential candidate, nominated by VisitMalta

Separate option · Paul XP

Family hotels through a child's eyes.

For family hotels, clubs and resorts: Benny's son Paul (10) shows on his own channel Paul XP what children love about a hotel — the room, the pool, the kids' club, the food and the adventures around it. Honest, curious and at eye level with young guests.

Example · Paul XPBy clicking play, YouTube content will be loaded and data may be transferred to Google/YouTube. See our Privacy Policy for more information.

Paul XP · Hotels through a child's eyes

Like in his Maldives video

Seaplane, water villa, pool, snorkelling and dolphins: in his video “MALEDIVEN! Wasserbungalow, Delfine & HAI-ALARM” Paul shows a resort the way children experience it — 6:20 minutes on YouTube, plus nine Shorts published daily from 26 October. The family paid for the holiday itself.

Hotel video from a child's point of view on Paul XP (YouTube)
Shorts and Reels as a series around the stay
Optional with Besser Urlauben: Benny's hotel tour for parents plus Paul's segment for kids

Advertising is always labelled. Paul only takes part in what suits him, and filming only happens with his parents. Paul XP is a separate brand — its audience is not included in the Besser Urlauben figures.

Paul XP for companies →

New · Resort Worlds — a game world by Paul XP & Besser Urlauben

Your hotel as a game world.

We rebuild your resort true to scale — in real metres — and turn it into a game for your youngest guests: their own character, the Slide Cup on your real waterslide and a digital holiday pass.

Resort Worlds prototype: three game characters cheering on a podium in a lagoon

Prototype · Resort Worlds

Prototype · live demo on request

Slide Cup — the virtual waterslide championship

Children create their own character, explore the resort and race down your real slide: pushing off at the right moment, the best line through the bends, a clean splash at the end. Points count instead of a stopwatch — with an award ceremony and badges in their holiday pass.

True-to-scale rebuild from floor plans, site plans and our own footage — every dimension with its stated accuracy
Your event: daily qualifying, weekly final and award ceremony with your entertainment team
Your dashboard: events, guest codes and usage — aggregated figures only, no data on individual children
Child-friendly by design: nicknames only, no open chat, no in-app purchases, no location tracking

Prototype in development: the browser demo is running, the iPhone app is in testing. Free for families; hotels pay for set-up and a licence — quote on request. Characters and scenes shown come from the prototype. Real hotels are only shown with their approval.

Request a live demo →

Productions featuring